NEW B2B & B2C SITE ACCELERATES GROWTH

As Denmark's biggest retailer of workwear, you have to offer a world-class webshop. Especially if you only sell through online channels. And in a world where consumer expectations are constantly moving, it is not satisfying with a high-maintenance site with insufficient integration capabilities.

Cheap-workwear.com were aware of the challenge when they needed to futureproof their business with a new, stable setup in 2021. The needed a setup with great scaling opportunities and with both B2B and B2C commerce in different markets.
 
The choice of platform became obvious, Salesforce.

SALESFORCE B2B LIGHTNING PIONEER

First and foremost, Alpha Solutions developed a B2B site on the new Salesforce Lightning Experience – as the first ever to do it. 

The technology delivers more precise and cohesive data as it is based on the existing and world-leading CRM system in Salesforce.

With Salesforce Lightning, all objects a fully integrated. This makes it far more quicker and easier to integrate with other cloud systems, fitting perfectly into the composable approach.

The new setup on Salesforce Commerce Cloud was first used for cheap-workwear.com, now existing in five markets. Then followed Pro-dress.com, and latest build is aoworkwear.dk.

By using a solid template, new webshops can be launched efficiently with re-use of central components, integrations and processes. It reduces development time and complexity drastically, enabling expansion to new markets without the need of starting from scratch.

SALESFORCE COMMERCE CLOUD GIVES YOUR FREEDOM

Cheap-workwear.com has a ton of products and a lot of product categories so the focus has been on simplifying navigation and a seamless user experience. For users to have a successful experience from the first click until conversion it is essential to seize full control of all underlying processes.

This starts with providing rich product descriptions which now has become easier and more manageable due to the integration with Struct PIM.

With the in-built feature in Salesforce Commerce Cloud (SFCC), Einstein Predictive, the AI calculates suggestions for every single customer based on clicks, page views, customer type, popular products, among others.

SFCC also strengthens the business with an out-of-the-box promotion engine. Instead of wasting a great deal of resources by setting up campaigns and discounts in the backend, this can now be handled directly in Commerce Cloud’s user interface. It saves the employees for valuable time, when price rules can be determined by specific brands, categories and bundles.

In addition, Salesforce Service Cloud and Salesforce OMS will transform operations in customer service to a smooth and customer-first experience.

IMPROVED PERFORMANCE

The shift of platform is empowering the business part of AO Workwear. They can profit from the scalable solution when growing with the same pace as they have done in recent years.

Furthermore, developing the existing solution can happen much faster in the future, while employees are able to follow the speed and velocity that characterizes modern e-commerce.