AN AESTHETIC SPACE FOR TIMELESS DESIGN

With a collection of world-famous furniture classics, Fritz Hansen belongs to the elite of the international design industry. So naturally, their digital presence should be an aesthetic experience that goes further than just buying their iconic products. The customers should feel something special when looking for the extraordinary.

THE FEELING OF EXCLUSIVE DESIGN
Alpha Solutions’ vast experience with developing B2C webshops was set to fix the functionality on Fritz Hansen’s existing Sitecore platform. The ambition was to improve the buying experience on the webshop and furthermore provide the same feeling of top quality that characterizes the iconic products at Fritz Hansen.

BETTER FUNCTIONALITY
To fully concretize the needs for improvement, Alpha Solutions initiated an analyzing process, so forward going processes could be put into practice. This led to fundamental changes to the code that optimized the website.

Alpha Solutions re-designed the site, so the aesthetic look could match the new visual identity of Fritz Hansen. The site should therefore mirror the design furniture’s exclusivity.

Moreover, Alpha Solutions has improved the checkout flow and made the webshop search driven with Sitecore Search Solution. The customers can now easily search for the many products through numerous search filters.

AESTHETIC LOOK & FEEL
Through an aesthetic look and feel, which to a great extent is driven by pictorial universes, the customers of Fritz Hansen now have the possibility to experience the design furniture in an inspiring interior context.

The solution invites the visitor into a branded universe of timeless design furniture. With the site’s improved functionalities, the customer now also meets the sublime quality of Fritz Hansen online.