Sitecore Symposium 2020 - Alpha Solutions

We’re super-excited about being a sponsor for the first-ever all-digital Sitecore Symposium. And to share our excitement with you, we created this page where you can view our presentations, highlights from the Symposium, and conversations from social media.

We’ll also offer some bonus content of our own -- insights, articles, and downloads about how Sitecore software transforms business and converts customers. Enjoy!

SESSION INSIGHTS

Experience Data: Leveraging data in a full enterprise data-driven marketing setup

Working with e-commerce in multiple different platforms has taught Alpha Solutions the value of data utilization. We've learned how we can interconnect experience data with transactional and financial data to gain detailed insight into customer lifetime value – and how we can interconnect systems to be able to act on this knowledge. Based on this best practice work, we will show how we connect Sitecore XP, XC, Salesforce and other platforms to digest the real value of data.

Blazing Fast Automated Personalized Promotions

Don't underestimate the importance of promotions and coupons. Studies show that these offers increase customer acquisition, brand loyalty and conversions. Being able to handle promotions and coupons efficiently is key to any omnichannel e-commerce business. Users expect them to work fast and with ease. In this presentation, you will see some creative solutions based on Sitecore Experience Commerce. We also will present techniques to automate and personalize promotions targeted to specific users.

Omni Cheer and Sitecore: A winning team

In this interview with Jill Brownlee of Omni Cheer, Bill Levy of Alpha Solutions gets the story on how Sitecore’s flexibility, customizability, and stability keep the cheer-gear company in the game and their customers engaged, even as team sports are put on hold.