With marketing efforts increasingly focusing on customer experience and technology solutions, website usability sometimes doesn’t get as much attention as it should. In response to disappointing conversion data, search engine marketers might adjust their keywords, designers change the color of their CTA buttons, and copywriters agonize over their messaging -- but none of these might be the culprit. In my experience as a certified user experience analyst, website visitors often fail to convert because of:
BILL LEVY
Director of Interactive Services
