At Mester Grønn, there is a dedicated focus on creating a consistent customer experience across all channels. This includes a strong commitment to showcasing their expertise, quality, and broad product range online—even when dealing with items that are more challenging to present in the digital space.
EXPERTISE AND QUALITY IN THE DIGITAL CHANNELS
“Flowers are a sensory product. It’s about scent, color, and texture, something that’s hard to replicate in a digital environment. Still, we’re constantly working to improve the digital customer experience,” says Hanne Øijord Haugan, Business Developer at Mester Grønn. She emphasizes that the company aims to highlight its strengths just as clearly online as in physical stores, reinforcing their professionalism, quality, and selection.
To help achieve these goals, Mester Grønn brought Alpha Solutions on board. They stepped in and the transition proved to be a highly positive one. Initially brought in as Salesforce Commerce Cloud developers, Alpha Solutions faced the immediate challenge of taking over platform development on short notice.
“It was a real challenge, but they handled it incredibly well. They quickly got up to speed with both our code and our business, and the transition went smoothly. We were able to continue with the projects already in our pipeline,” Øijord Haugan explains. “Alpha took ownership of both operations and ongoing development and moved forward efficiently and purposefully.”
"It’s incredibly smooth working with a partner where we can speak directly with the developers—who also understand our business. That means we are able to reach our goals faster and have a faster time-to-market.
Time and resources that used to be spent on coordination are now focused where they matter the most. Simply put, we get more value for our money with a smaller, more agile agency."
– Hanne Øijord Haugan, Business Developer, Mester Grønn
According to Hanne Øijord Haugan, Alpha Solutions stands out in three key areas:
- Taking ownership of projects
- Strong business understanding
- Pragmatic and effective approach
The partnership started with Alpha Solutions serving as a pure development partner, but over time, they gained more trust and responsibility.
AWARD-WINNING CUSTOMER SERVICE KEEPS GETTING BETTER
Today, we’re an integrated part of both Mester Grønn’s operations and business strategy, with our involvement extending to Salesforce Service Cloud. Here, we support one of Norway's top-rated customer service centers by streamlining processes - from user interface customization to solution implementations, and dashboards.
The quality of service continues to be top-tier, as evidenced by three awards at the 2025 Customer Service Awards, where Mester Grønn was recognized for Best in Test, Best in Chat, and Best in Email.
Our close collaboration means we take part in quarterly meetings, contributing to strategic discussions with both technical insight and business understanding. This has led to more efficient processes and better communication.
“They’re fast to initiate new tasks and take ownership of everything they’re involved in. We see them as an extension of own team", concludes Hanne Øijord Haugan.
ABOUT MESTER GRØNN
Mester Grønn is Norway’s largest privately owned flower chain, with over 150 stores stretching from Alta in the north to Kristiansand in the south. Their vision is to bring joy to every home by offering customers fresh flowers of the highest quality at competitive prices. In recent years, the company has received numerous awards for its outstanding customer service.
www.mestergronn.no
TEKNOLOGIER
Salesforce Commerce Cloud
Salesforce Service Cloud
Microsoft Azure
ROLAND VILLEMOES
CTO
