Through generations, Dinesen Floors have delivered wooden flooring, paneling and interior designs. But the old lumber mill needed a helping hand with their digital roadmap.
Dinesen were struggling with poor performance which negatively affected their online platform. The site was poorly built and the commerce logic was set up in quite an inexpedient way, resulting in slow load times.
Alpha Solutions started working on the project and set up Cache and CDN on top of the existing solution including Umbraco CMS, Ucommerce and Microsoft Azure. The solution was stabilized so risks of downtime when deploying are now removed.
Dinesen’s sublime work with wooden materials is important to showcase on their website as they leave unique impressions in their solutions.
Therefore, impressive, high-quality product images are a necessity for their online presence. To prevent load times to last an eternity, the CDN ensures to deliver the images without it impacting performance.
Therefore, Dinesen can deliver the same user experience across the globe, enabling the family-run business to scale much faster and easier.
Moreover, the integration to the shipping platform, Webshipper, makes Dinesen able to adjust freight prizes based on country, weight, product type etc. Webshipper’s automated order processing workflows also makes the everyday life easier for employees.
CUSTOM ACTIVECAMPAIGN INTEGRATION
ActiveCampaign has also been integrated to improve customer engagement. A custom integration has been made so mapping between fields in Umbraco and ActiveCampaign happens dynamically, matching the Dinesen solution specifically.
IMPRESSIVE DESIGN SITE ON A LICENSE FREE PLATFORM
The Dinesen case shows that you can have high ambitions for your visually, dominant website with high-quality images without it hurting user experience or performance across different markets.
The setup of a Front Door CDN is also a terrific example of the fact that you can have a stellar website, without making it too expensive. If you choose a license free platform as Umbraco in this case, it’s very doable.
Since 1898, Dinesen, a family-run business, has been driven by the passion for wood. The deliver massive wooden planks for floors, walls, ceilings, and other elements for a long list of prestige projects. Among others restaurant noma, Ordrupgaard Museum, and several showrooms.