You have heard the buzz around CDPs, but may be asking what is all the hype about? Why do marketers and customer experience professionals feel they need a CDP?
It’s really quite simple, and if you ask our customers they will tell you a CDP allows your organization to better understand your customers and scale personalized experiences across marketing, sales and your service channels.
Your customer data is often fragmented and siloed across multiple systems, and even if it is unified, most teams find it difficult to get what they need, make sense of the data, and create personalized experiences without relying on developers and data scientists for help.
If you want to improve access to your customer data we would welcome the opportunity to discuss how and why Sitecore’s CDP can provide:
Interested in learning more?
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