In short: A move to Medusa is a good choice when your B2B commerce project requires developer-first flexibility, you don't have concerns about open-source, and want the ability to build a custom, composable backend without vendor lock-in — and when you want to avoid the overhead and cost of platforms like Adobe Commerce.

Below are the ideal scenarios for choosing Medusa for B2B commerce.

Full Customization Options and composability

Medusa is and open source framework with a highly, flexible and modular architecture. You have the freedom to:

• Customize business logic (pricing, taxes, workflows)
• Extend or override any service (auth, checkout, promotions)
• Build headless frontends (React, Next.js, etc.) or even native apps

So if Adobe restricts how you want to model your business logic - this is a technology stack where you can do what you want to do. 

Medusa is designed for modern composable commerce. It's API-first and headless, integrates with your preferred CMS, PIM, payment, search, and marketing tools etc. It's pretty much ideal if you want to build your own architecture using best-of-breed components, not commit to a vendor ecosystem.

Licensing Costs

Medusa is 100% open source. That means:

• No license fees
• No hosted service lock-in
• Ability to self-host or deploy to MedusaCloud, Vercel, Netlify or whatever you prefer.

If Adobe’s licensing costs are too high, here's something to consider (together with the other elements).

Custom B2B Experience & Lightweight & Speed

If you have to support a custom B2B Experience, Medusa is a strong choice. 

Medusa supports, among other things: 

• Custom customer groups
• Tiered pricing
• Flexible order workflows

Medusa also supports Custom API endpoints for features like quotes, approvals, or multi-user accounts
And again: If you want to build tailored experiences — like a self-service portal or buyer hierarchy — without the constraints of commercial platforms, this is the way to go. 

You should note that using Medusa will require developer support. If you don't have developers in-house or want to work with a partner, Medusa is not the right choice. 

Since Medusa is using modern technologies, development is fast, especially compared to older technologies and large old systems like Adobe Commerce Cloud/Magento. 

On the "Latest tech note", Medusa is Built in Node.js and TypeScript, and it takes less than 15 minutes to be up running on a local setup. 
 

• ERP and CRM via REST or webhooks
• Custom inventory, fulfillment, or tax services
• Headless CMS like Sanity, Storyblok, Contentstack or Hygraph

Medusa uses a concept of Workflows, which not just helps creating structure, but also includes an execution engine that helps running multiple tasks during a given workflow. 

Maybe Yes? Maybe Not? Need an evaluation?

There are obviously a lot of factors that come into play when evaluating a future platform. 

We hope that the above has given some guidelines and inspiration, but surely there are other factors, beyond just the technology, that must be considered. 

Reach out! Let us help you to see if Medusa is the right choice or not - we know a thing or two about ecommerce platforms and technology.