NEYE Packs a Punch with AI-Powered Search

A Natural Choice with Raptor

The decision to implement Raptor’s site search technology was based on several key factors:

• NEYE was already using Raptor for personalized product recommendations and content. It plays a key role in its loyalty program, Klub NEYE, providing an omnichannel user experience by consolidating user data across touchpoints.
  Therefore, incorporating its site search technology was a logical next step to ensure seamless data utilization across the entire user journey.

• Alpha Solutions and Raptor have a long-standing partnership in developing NEYE’s digital commerce solution. This collaboration has fostered a deep understanding of how we can combine business strategy, customer data and technology to create maximum business value for NEYE.

Search Results Based on Behavioral Data and AI-driven algorithms

NEYE’s upgraded site search experience is built to provide lightning-fast, hyper-relevant results with a sleek and dynamic search overlay. This overlay allows users to discover brands, articles, product images, and prices in real time—all while instantly updating as they type. The result? A fluid, engaging search experience that helps customers find exactly what they need in seconds.

Built on Typesense, and Raptor’s AI-driven algorithms, NEYE delivers a faster and smarter search experience that adds value to multiple levels:

• Modern search experience: The new solution better understands the intent behind each search query, and includes product attributes like size, color, and attributes, ensuring more accurate results.

• Enhanced Relevance: Raptor’s search technology harnesses the “wisdom of the crowd” by analyzing real-time behavioral data and collective historical interactions from all users to refine search results. Rather than relying solely on keyword matching, Raptor dynamically adjusts product rankings based on aggregated browsing patterns, purchasing trends, and overall engagement across the entire user base.
  
  For example, when a user searches for “leather backpack,” the algorithm highlights products that align with the preferences most commonly favored by the broader community, such as popular styles, brands, or price ranges.

• Ongoing Optimization: The intuitive backend interface makes search-optimization easier on a daily basis. From adjusting product rankings to adding synonyms and fine-tuning results, NEYE has full control to continuously improve search performance—all within a familiar, user-friendly platform.

Search as a strategic driver for growth

In today’s digital landscape, search can be more than just a tool—it can be an integral part of your e-commerce strategy.

By transforming search from a stand-alone function into a strategic tool for NEYE by driving increased customer satisfaction, conversions, and loyalty.