Learn how efficient processes can  improve the value of your digital assets with a DAM. No matter if you are a B2C or B2B focused organization, descriptive, visual information creates relevancy for customers.


The webinar has been held. 

Modern web experiences are driven by customer expectations for visually appealing experience. Handling the content for these requires that you have control over production, sharing and distribution of your digital assets - along with the right metadata to lower the cost to serve your experiences. 

In this webinar, our Global CTO, Klaus Petersen, will share some of our experiences in defining processes as well as selecting and implementing modern DAM solutions.

Learn how efficient processes can improve the value of your digital assets while enabling self-service sales.

No matter if you are a B2C og B2B focused organization, you will be able to drive your customers towards more self-service if you can present your offerings with descriptive, visual information that creates relevancy to the customer.

We will touch upon the convergence of PIM and DAM platforms and put perspective into how you can accomplish implementing a DAM solution as well as the governance processes to support it.


Klaus Petersen – Global CTO, Alpha Solutions

Klaus Petersen


Global CTO