The Problem
Pet Supplies Plus, blue-ribbon champion of pet products and services, had a paw-some idea—to set up a seamless online shopping experience that would mirror each of their 700+ physical locations.
However, they faced a fur-midable task—to find a solution that would get along with their existing offerings, such as grooming and pharmacy services. They also required an online version of their pup-ular customer loyalty program, and were begging for a Subscription/Autoship feature to keep up with industry trends.
The Challenge
Our mission was to carry out these objectives across all locations while ensuring a high level of personalization, incorporating in-store promotions and coupons, and letting each store manage its own pricing and inventory.
No problem!
The Solution
This project started as most Alpha Solutions do, with a high-level architecture strategy. Our team worked with the client to diagram and outline necessary integration points – the bones of every solution.
We unleashed our proficiency in digital solutions and proposed a platform powered by Sitecore, a big dog in composable architecture for e-commerce.
This solution was designed to provide a next-level customer experience while ensuring a high degree of backend efficiency. We teamed up with the Pet Supplies Plus in-house IT staff so they could make any future changes on their own (because yes, you can teach old dogs new tricks, and the other way around as well).
Our process of implementation was iterative, involving testing at various steps from the initial design to the final launch. Each step was executed with precision, ensuring a smooth transition to the new platform.
Despite some ruff challenges such as integrating the client’s multitude of promotions and coupons from Microsoft Dynamics 365, our deep technical knowledge earned us plenty of praise.
