At Mester Grønn, there is a dedicated focus on creating a consistent customer experience across all channels. This includes a strong commitment to showcasing their expertise, quality, and broad product range online—even when dealing with items that are more challenging to present in the digital space.
Expertise and Quality in the Digital Channels
“Flowers are a sensory product. It’s about scent, color, and texture, something that’s hard to replicate in a digital environment. Still, we’re constantly working to improve the digital customer experience,” says Hanne Øijord Haugan, Business Developer at Mester Grønn. She emphasizes that the company aims to highlight its strengths just as clearly online as in physical stores, reinforcing their professionalism, quality, and selection.
To help achieve these goals, Mester Grønn brought Alpha Solutions on board. They stepped in and the transition proved to be a highly positive one. Initially brought in as Salesforce Commerce Cloud developers, Alpha Solutions faced the immediate challenge of taking over platform development on short notice.
“It was a real challenge, but they handled it incredibly well. They quickly got up to speed with both our code and our business, and the transition went smoothly. We were able to continue with the projects already in our pipeline,” Øijord Haugan explains. “Alpha took ownership of both operations and ongoing development and moved forward efficiently and purposefully.”
