As Denmark's biggest retailer of workwear, you have to offer a world-class webshop. Especially if you only sell through online channels. And in a world where consumer expectations are constantly moving, it is not satisfying with a high-maintenance site with insufficient integration capabilities.
Cheap-workwear.com were aware of the challenge when they needed to futureproof their business with a new, stable setup in 2021. The needed a setup with great scaling opportunities and with both B2B and B2C commerce in different markets.
The choice of platform became obvious, Salesforce.
Salesforce B2B Lightning Pioneer
First and foremost, Alpha Solutions developed a B2B site on the new Salesforce Lightning Experience – as the first ever to do it.
The technology delivers more precise and cohesive data as it is based on the existing and world-leading CRM system in Salesforce.
With Salesforce Lightning, all objects a fully integrated. This makes it far more quicker and easier to integrate with other cloud systems, fitting perfectly into the composable approach.
The new setup on Salesforce Commerce Cloud was first used for cheap-workwear.com, now existing in five markets. Then followed Pro-dress.com, and latest build is aoworkwear.dk.
By using a solid template, new webshops can be launched efficiently with re-use of central components, integrations and processes. It reduces development time and complexity drastically, enabling expansion to new markets without the need of starting from scratch.
