Headquartered in Japan, Wacom markets and sells its products and technologies all over the world with high focus on localized needs and market demands.
Global Site to over 50 different Markets
As a global software and hardware vendor, which sells products directly as well as via distributors and at the same time has a large developer community to support, Wacom has varied needs, including branding, marketing, community support and e-commerce – all which must be supported through their web presence.
Wacom’s main goals were:
Global, multi-lingual and multi-cultural brand and marketing website to support 50+ different markets with a high degree of localization.
Seamlessly integrated e-commerce solution to support all markets.
Strong developer community site to support developers all over the world with APIs, best practices, news and much more.
Consistent experience across the board.
High level of integration with other systems such as SAP, Microsoft Dynamics CRM, Dell Boomi, Cybersource and many others.
Wacom base their web presence on Sitecore and InsiteCommerce for web experience and e-commerce and these two platforms were to be the central parts of an overall solution.
Advanced Solution and a Strategic Partnership
Wacom’s solution has been architected so the content driven websites are managed and delivered via a multi-site Sitecore solution, while e-commerce is delivered by InsiteCommerce.
The advanced search capabilities on the sites is driven by Alpha Solutions’ Sitecore Search Solution search product.
The Sitecore solution handles all sites and content with integration to translation services for easier and more efficient content translation.The websites are implemented using MVC in a highly modular architecture, allowing for a high degree of reuse of content and modules.
InsiteCommerce handles all e-commerce for estore.wacom.com with design and branding matching the main website www.wacom.com.
The biggest challenge on the e-commerce part of the project was clearly the implementation of the EMEA markets, due to the different legal and taxation challenges between the European countries.
This was one of the areas where the selection of Alpha Solutions made a clear difference, since Alpha Solutions isn’t just e-commerce experts and highly skilled on both Sitecore and InsiteCommerce but also has a lot of experience with e-commerce in the EMEA countries.
Alpha Solutions’ extensive expertise allowed not only to implement the solution but also to advice Wacom and be a strategic partner and work closely with both the US and European headquarters throughout the project.
