Do your products consist of multiple components that can be assembled and combined in different ways? Would you like to display and sell these products and spare parts in a visually convincing and user-friendly way?

With a digital solution, you can quickly differentiate yourself in the market and create a customer journey that delivers significant value for both your customers and your sales teams.

Help your customers! Your dealers will be happy too

A product configurator enables the opportunity to create unique, configurable products tailored to your customers’ needs. In the digital age, it’s all about highlighting these possibilities.

Customers need a seamless experience where they can explore, examine, and visualize the product without contacting you for clarifications. Gone are the days of back-and-forth emails and calls to customer service.

With sharp visuals and previews, you provide a comprehensive overview of the product and the order. This not only creates an outstanding customer experience but also reduces the workload for customer service and sales teams. You'll get far fewer phone calls for customer and sales agents and returns are significantly reduced as customers take greater ownership of the process, sometimes designing or customizing down to the smallest detail.

If you rely on a network of dealers, a product configurator is also a profitable investment. Dealers prefer to sell products where the complaints are minimized and the sales process is easy. This way, your dealers also become your ambassadors.

For manufacturers, the goal is to make the process inspiring. Expand your product universe and make it attractive for dealers to stimulate growth in their channels.

Watch this video to see how a product configurator creates value for one of our customers, Fritz Hansen.

Many product configurators used in manufacturing today are not modern enough to set up the necessary rules to ensure legal configurations. This is, of course, a risk that can have serious consequences. Some manufacturing companies attempt to mitigate this risk by having a team review every order before it is sent to the customer.

This process is time-consuming and prone to human error – and unfortunately, mistakes happen from time to time. The antidote is solid data and rule-based logic. But this raises many tough questions:

How can the configurator app integrate with pricing and your ERP system?

If you don't have the necessary data, how can it be collected and built to meet requirements?

Is it possible to create a scalable solution where more parameters, spare parts, and configurable products can be added over time?

Data governance is the major challenge here. The key is to make different data sets work seamlessly together across various combinations while presenting it to users in a visually appealing and understandable way.

How to get started with a Product Configurator

The complexity of product configurator solutions can make it difficult to know where to start. That’s why it’s important to have an implementation partner with experience and who can answer your questions.

Some of the most advanced solutions on the market are built by us, with a data model capable of handling any number of dimensions in the configuration. Our PCM-based solution has already been user-tested on data configurations exceeding 100 million combinations.

We help you understand your business rules and structure your product range so it can be set up for configurable management. Additionally, we connect our customers with experts in image rendering.